Page 14 - Roswell Chamber of Commerce - February 2018
P. 14
Todd Hobbit Verciglio
MARKETING & SOCIAL MEDIA DIRECTOR
Advertising is one of the best ways have certain common elements that run one advertisement then
to grow your brand. However, the in each and every one of your sit back and wait for the sales to
many benefits of advertising are advertisements. pour in. That’s the biggest mistake
rarely immediately recognizable. you could make. Unfortunately,
one advertisement is not going to
To reap the full benefits of
do anything for your business. We
an advertising campaign, you
know that’s not what you want to
need three essential elements:
hear, but don’t write off advertising
consistency, frequency, and
just yet.
patience.
Consistency Third Time's the
Charm!
Advertising doesn’t work instantly. Don’t give up after one In the world of advertising,
We wish it did. We know you wish it advertisement. Staying consistent frequency is the key to success.
did, too. But that’s just not the case. with your campaign and frequency is
vital to seeing a spike in sales.
On average, it takes a minimum
In order to see a return on your of three advertisements before
advertising campaign, you need to Don’t give up after one your business will start to see any
stay consistent with your ads. We advertisement. Staying consistent results. That’s because shoppers,
mean this in two ways: firstly, you with your campaign and frequency on average, need to be exposed to
need to stay consistent with running is vital to seeing a spike in sales.
your advertisements. One ad will Keep this in mind when you are
not grow your brand or increase designing your ads. Shoppers should
your sales. Frequency is the key to ideally be able to recognize your
successful advertising. brand or product seconds after
Secondly, you need to stay seeing them. If they have to sit and
consistent with the way your ads study your ad to figure out who you
look. Use the same colors, fonts, are or what your selling, you need to
logos and images in all of your redesign.
advertisements. That’s not to say Multiple advertisements are required
to catch a consumer’s attention.
you can’t try out different designs, Frequency
copy and/or headlines; it’s great
As mentioned briefly above, your advertisement three or more
to run split tests to see which
frequency is the key to advertising. times before they will commit to
attracts customers the
We cannot stress this enough. purchasing your product. How many
best. You just need to
times do you purchase a product the
make sure you So often, we work with clients
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