Page 15 - Roswell Chamber of Commerce - February 2018
P. 15
first time you see it? Not very often, by ads at this time, and for your patient with your
right? product to stand out, it needs to results, your brand will
be seen multiple times. Booking grow, and your sales will
Multiple advertisements are
a frequency or multiple-month increase. Just remember these
required to catch a consumer’s
campaign is the best way to do three key elements of successful
attention.
that. Not only will you increase advertising when planning your
Think of it this way: the first time a your chances of being seen and next campaign.
shopper sees your advertisement, recognized by shoppers, but you’ll
he probably won’t notice it. The also typically receive a discount on
second time he sees it, he will likely your advertising when you book a Remember, The Chamber Is Here
stop and glance over the ad. Maybe frequency. Think of it like buying For You!
he’ll read the headline and make in bulk — you save money from
a note about doing a little more booking multiple ads at once, and
research into your product or brand. you are exponentially more likely to Stay Social!
see a bigger ROI at the end.
The third exposure is where the
magic happens. By now, the shopper Hobbit
has seen your brand or product Patience Source: h2omediainc.com
before. He is interested, he has Advertising requires immense
made a mental note about what amounts of patience. Even if you’re
you’re selling, and he wants to consistent with your brand and
check it out. When he sees your ad run multiple ads, you are still not
for the third time, he’ll remember going to see results overnight. It
the interest he once had in your takes time for consumers to make a
product, and he will take action. purchase. Remember, you’re asking
At this point, he will either go them to part with their money. It’ll
to your website, check out your take time for shoppers to realize
social media, or pick up the phone your product is something they
and call. Now it’s your job to seal can’t live without. Trust us, they will
the deal. Make sure your website eventually realize this. It just may
is optimized, visually appealing not happen instantly.
and easy to navigate. Your social
media needs to be up-to-date, and If you stay consistent with it
you should have a current phone and don’t give up after one
number or email address listed on advertisement, there’s no doubt
your website. Even if you run 100 you will reap the benefits of
advertisements per month, ads can advertising. If advertising didn’t
only get you so far. You need to work, global brands like Nike,
make sure the rest of your business Apple and Microsoft wouldn’t
is just as great as your advertising continually run campaigns. But they
campaign. do. Because advertising does work.
Just remember, all good things take
There’s a lot that goes into time, and advertising is no different.
successful advertising, but However, if you commit to designing
frequency is by far the most a consistent and visually-appealing
important factor. With the holiday ad, book a frequency that will allow
season approaching, it’s especially shoppers to be exposed to your
important. Shoppers are bombarded product multiple times, and remain
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