Page 13 - Roswell Chamber of Commerce - January 2018

Todd Hobbit Verciglio
MARKETING & SOCIAL MEDIA DIRECTOR

3 Social-Media Trends to Prepare for in 2018

Next year, social media is poised is over 50 million more than those accelerating. It is likely that video
to create even more disruption who use Snapchat -- and Instagram streaming and virtual reality will go
as a number of new technological Stories is just one year old! At this mainstream. Additionally, brands will
advancements go mainstream, and as rate, nearly half of all Instagram turn to newer social platforms like
social norms related to social media users will be using Stories by the Instagram and Snapchat as Gen Zers
change. end of 2018. This means that brands increasingly spend their time there.
interested in connecting with With the announcement of the new
1. Rise of Augmented Reality Instagram users must take the time to iPhones, augmented reality has a
master Instagram Stories.
At the first-ever event hosted in the chance to become a part of social
Steve Jobs Theater, Apple announced 3. Continued Investment in media in ways that were unimaginable
the iPhone 8 and the iPhone X. Both Influencer Marketing only a few years ago.
devices incorporate a new chip that
allows the phones to provide users Over 90 percent of marketers who
with extraordinary augmented reality employ an influencer marketing Stay Social!
experiences. While augmented strategy believe it is successful.
reality will have its initial impact on Companies like North Face, Hubspot Hobbit
mobile gaming, it is likely that social and Rolex use social media–based
media platforms will find ways to influencer marketing strategies to Source: Entrepreneur.com
incorporate the new technology as connect with new audiences and
well. improve engagement with existing
audiences.
For example, it’s conceivable that
Snapchat or Instagram will soon This year we saw that brands that
support filters that allow users to opted for traditional advertising
take a selfie with a friend or celebrity strategies struggled to connect to
projected via augmented reality. social media users. Next year, it is
Similarly, brands could soon project likely that more brands will embrace
their products into the homes of influencer marketing as a way to
social media users through special connect with audiences who tend to
filters. ignore traditional strategies.

2. Increasing Popularity of Conclusion
Instagram Stories
A number of new social media
Over 200 million people use trends that will impact users and
Instagram Stories each month, which brands alike are strengthening and

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